Published2022Journal of Financial Economics

Game on: Social networks and markets

Authors: Pedersen

Abstract

I present closed-form solutions for prices, portfolios, and beliefs in a model where four types of investors trade assets over time: naive investors who learn via a social network, "fanatics" possibly spreading fake news, and rational short- and long-term investors. I show that fanatic and rational views dominate over time, and their relative importance depends on their following by influencers. Securities markets exhibit social network spillovers, large effects of influencers and thought leaders, bubbles, bursts of high volume, price momentum, fundamental momentum, and reversal. The model sheds new light on the GameStop event, historical bubbles, and asset markets more generally.

Keywords

Networks influencerssocial mediabubblesasset pricesbelief formationmomentumreversal

Tags of Social Finance

#Asset Pricing & Trading Volume and Market Efficiency#Financing- and Investment Decisions (Individual)#Investment Decisions (Institutional)#Theory